The England head coach despised the moniker Bazball since it was coined, considering it reductive and maybe foreseeing how it could be used as a weapon in the future. Right now, down 2-0 in an Test series in Australia that began with great expectations, it has turned into the subject of mockery from Australia.
However McCullum has not helped himself either. After the crushing loss at the Gabba, his claim that, if anything, England were 'too prepared' before the pink-ball match was akin to attempting to extinguish a rubbish fire with gasoline. It risks becoming his lasting legacy as England head coach if results do not improve.
In a way, you almost have to admire his commitment to the bit. While McCullum claims to ignore outside criticism, he will have been all too aware of an England team increasingly characterised as freewheeling and lacking preparation.
The reality, as ever, is more nuanced. England enjoy golf just as much during their scheduled breaks as their rivals and they practice equally hard. Prior to the Gabba Test, they trained for longer, completing five days to Australia's three, given their lack of exposure to the pink Kookaburra ball and the different lighting conditions.
The coach's point about being "excessively ready" was that those additional training days were his call – the moment he blinked in his belief that minimal preparation is best. It suggested a Test match's worth of focus was expended before they even took the field in the intensity of Australia's fortress. And though net practice are a opportunity to refine technique, they can also become a safety blanket; zero consequence activity that mainly maintains the reflexes sharp.
Schedules are tight such that pre-series state games were unavailable (and no guarantee, as shown by England having played three before the whitewash in 2013-14). What is harder to square is the dismissal of county championship cricket as a worthwhile exercise more broadly, evidenced by Jacob Bethell's wasted summer.
Only playing prepares cricketers for the various scenarios they encounter, and it is here where England have so far fallen well short. It is not only with the bat – harrowing as some of the shot selection has been – but an bowling attack that seems without a spearhead. No bowler has demonstrated the patience or control that the otherworldly Mitchell Starc and his teammates have displayed.
McCullum's unconventional outlook was freeing during its first 12 months, an excellent, well diagnosed remedy to shake off the lethargy that preceded it. The frustration now stems from how it has apparently not evolved past that initial phase – the lack of an second phase to the original software that has seen results taper off to 14 wins and 14 losses from their last 30 Tests.
One such player is the wicketkeeper-batter, a gifted player, no question, but one who is being constantly tested on both edges and missed two crucial opportunities as wicketkeeper. The situation is not aided when your counterpart, the Australian keeper, has just delivered a masterful display.
Based on McCullum's comments in the aftermath, England appear set to persist with Smith in Adelaide. The expectation – as is the case – is that a switch to a more familiar Test setting triggers his top form, with Perth's bouncy pitch and the unusual floodlit Test now in the past.
Another option is to enact the plan discovered during the victorious series in New Zealand 12 months ago by moving Ollie Pope down to his preferred position as a busy No. 5 or 6, handing him the wicketkeeping duties, and picking a new No 3. A young contender made some runs for the Lions over the weekend, or perhaps Will Jacks could perform a comparable function to Moeen Ali in 2023.
In the end, none of this is perfect, with Australia's superior basics having shattered pre-series optimism and forced the team's entire approach into the spotlight.
Lena is a seasoned sports analyst with over a decade of experience in betting strategies and statistical modeling.