One afternoon at my job a couple of years back, an notification hit on my mobile device: my paycheck had come through. It was a decent sum for a student, so I did my usual payday ritual: I opened every retail application on my device. From Amazon to Zara, you name it. In under 60 minutes, I had parted with £90 on clothes, home decor and a totally unused weighted blanket that I never used.
A few days later, I went online again and bought a hairdryer. I already had one, but reasoned another couldn't hurt. Then I added LED strip lights and two shoes that didn't even fit me. This wasn’t new behaviour. In fact, I’d been notorious for it ever since I could afford to buy my own things.
Whenever I felt anxious, tired or uninterested, I would mindlessly scroll until it inevitably ended in an unplanned shopping binge. My excuse was always: “Oh well, it’s just £5.” But £5 became £10, then £20, and so on.
I was never entirely sure why I did this. Maybe it was because my upbringing in a poor family, where we’d experience months without purchasing new outfits or anything to decorate the house. So any time I had some disposable income, there was always a hidden desire for new and thrilling things. Or maybe, and definitely more likely, I was just bad with money and gave in readily to the lure of demands.
Eventually, I opted to try something new. Before acquiring anything, I’d place it in my digital cart, delay for 24 hours, then decide whether to finalize the purchase. The greatest advantage of this technique was that it gave me space to reflect – an action I’d never done before. For the first occasion since I turned 18, I started asking myself: “Do I actually require this? Can I afford it?” Most of the time, the response was negative.
If I opened my shopping apps and found items lingering in my basket, I’d clear them out and begin anew. By employing this method, I ceased buying goods that I knew deep down I would never use. I once wanted to buy a trio of games, but after waiting before going to the shop, I understood I never actually engage with board games.
I also wanted to buy a single-use camera for my first holiday to Croatia. After pausing I recalled I possessed a smartphone, like everybody else, that features a perfectly adequate lens, and thus had no requirement to buy a dedicated camera.
It also means I am more discerning about the things I do buy, and I can finally look at my bank statements devoid of feeling shame or discomfort.
Naturally, there have been times I’ve relapsed into old patterns – it's human nature. The difference now is that I can identify the warning signs early, particularly when I’m hastening into a transaction. I’ve come to understand ennui is a strong catalyst. It’s perhaps the biggest driver of my impulsive spending.
Consumer culture preys on this idleness and our need for instant satisfaction. That’s the reason, in hindsight, compelling myself to pause before buying has felt strangely liberating. To be able to have control over my impulses and reaffirming that I don’t need to spend my hard-earned money on unnecessary goods feels as radical as it is straightforward.
Lena is a seasoned sports analyst with over a decade of experience in betting strategies and statistical modeling.
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Stephanie Roberts
Stephanie Roberts
Stephanie Roberts
Stephanie Roberts